In less than two weeks, the ground-breaking 3D film has grossed $745m (£460m) and is already expected to be the most successful movie of 2009-10, overtaking even the latest Harry Potter film. Even the Obama family has now seen it.
Should it continue its money-making progress at its current rate, the film could become just the fifth in history to gross more than $1bn. The biggest money-spinning movie of all time is Titanic, which made $1.8bn.
Breaking the $1bn barrier would be a particularly remarkable achievement for James Cameron, Avatar's director, seeing as he also directed Titanic. He would be the first film director to gross $1bn twice.
The budget of the movie is $237m hence keeping the cost ratio down. In contrast, The Blair Witch Project (http://www.imdb.com/title/tt0185937/) was in the Guinness Book Of World Records for "Top Budget:Box Office Ratio" (for a mainstream feature film). The film cost $22,000 to make and made back $240.5 million, a ratio of $1 spent for every $10,931 made. Avatar so far has earned a bit more than $3 for every $1 spent.
The biggest films of all-time
1 Titanic (1997) $1.84bn
2 The Lord of the Rings: The Return of the King (2003) $1.13bn
3 Pirates of the Caribbean: Dead Man's Chest (2006) $1.06bn
4 The Dark Knight (2008) $1bn
5 Harry Potter and the Philosopher's Stone (2001) $969m
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